hypnosis and sales

Mention hypnosis and sales and people think of swinging pendulums and hypnotic selling powers, where the client can be made against their will to sign up to anything.

Selling is emotional it’s a roller coaster ride. Many in sales management think you can control outputs. That’s an illusion. You can control inputs and reactions to outputs. So 2/3.

To sell effectively you have to be able to keep going, and keep your confidence going when results are going against you. It’s easy to sell on the back of results.

Many companies prepare their sales people technically and only pay lip service to vital sales skills. Mental preparation is ignored completely.
So how does it work in a sales setting? Firstly the ability to be able to build rapport is key.

You have to be able to read the clients body language, which reveals from the subconscious what they are feeling. What they say and what they feel might be different.

The subconscious and tends to be more honest. Doing business is a contract of trust between 2 people, so your own body language must be open without any defensive gestures or clusters of defensive gestures.

Reading buying signals is key and having an understand of the clients acuity state and seeing by eye signals if they are constructing or remembering.

Pacing the client is also key to building rapport at a subconscious, people generally buy with emotion and qualify with logic.

To sell effectively you need energy and post hypnotic key words and triggers can help you boost your energy labels when required. You work 3 times harder than the client.

Energy is needed for supreme concentration as you must be an active listener and able to understand the client’s personality type so you can build rapport.

No different from running a hypnotherapy session with a client.


Sam Weller
Certified Hypnotherapist
Ex-sales trainer and manager